I’ve been on the hunt for a great financial tool for a long time. Not only do I want one for my business (and have reviewed a business finance tool or two in the past), I also want one for my personal finances.

Logo: Simple FinanceI’ve been anxiously awaiting the launch of Shared Accounts from Simple (aka: Simple Finance). Definitely a host of great features. So when they Shared Accounts launched, I closed my other bank account and open a new account with Simple. I was excited for the new bank account and the tools included.

I’ve been using a Simple account for roughly one month now. I’m happy with the overall interface of the online accounts, thankful for little to no fees and no minimum balance, excited about the shared account, happy with the support, and enjoying several of the other features. However, there have been several negatives. I’d like to go into a bit of detail for each of them and give a suggestion on how they could be resolved.

Can’t delete and create categories

I’m all about categories, but please let me simplify my categories. In Simple, I counted 151 categories to choose from. 151! Far too many. Pain to scroll through. I’d like between 10 and 15 categories of my choice. Sure, there is auto-categorization, which is nice, but it just feels complex overall. And tagging is an option, but if I went all-in on that, the category feature would be looming there, unused. Also tagging wouldn’t flow with auto-categorization.

Possible solution: a walk-through process upon account opening that allows me to create my own categories. But let me match my categories with auto-categorization, so Simple will still recognize a gas station purchase and a car loan payment, and put them both in my “car” category if that’s what I map it to. Show me a list of possible categories that I can activate if I choose, but otherwise, let me choose my own categories, map them to match as many Simple categories as I can, and perhaps use some AI going forward to map the unmapped categories.

Or, let me choose between tagging and categories. Let me turn off categories if I want to. Then apply some AI to assigning tags to purchases.

Password format “requirement”

Upon sign up, you’re asked to create a password, but the dialogue tells you to choose a password that is made up of a four-word phrase. But the dialogue doesn’t tell you that the four-word phrase is an suggested format that is completely optional. You can choose a different password structure, but that option isn’t clear. So for, who has my own system for creating passwords (like many others do), I felt forced to break my system. That was frustrating. Only later did I learn that wasn’t required. It was a UI issue in the sign-up process in my opinion.

Possible solution: just ask for a secure password of my choosing. You can suggest the four-word phrase, but make sure I know it’s just a suggestion.

Odd sign-in thing on mobile

I have yet to really use the Simple mobile app. I have been so excited to use the app and have heard such good things about it! (I even applied to be an iOS developer at Simple). But when you sign in to the app for the first time, you’re greeted with this confusing, oddly formatted, forced-landscape Accept Screen that says

“The authorized individual signing above agrees to . . . ”

Wait, what? First off, I don’t even sign anything . . .there is an odd white space that maybe would fit a signature but you don’t sign at all, you are supposed to select “Accept”.

Second, didn’t I agree to all the necessary terms when I signed up for the account in the first place.

Third, I haven’t even activated my signature card yet. I think this agreement should be required when I open my account, but if it is required later, it should be at the point of activating my card, not signing into my account.

Fourth, the Accept Screen references a bunch of documents that it doesn’t even provide links to. How am I supposed to know what I’m agreeing to? Could you at least summarize it for me or something?

The odd thing is that this screen doesn’t show up at all when you log into the web. Only on mobile.

I’m very confused. So confused by it, in fact, that I end up just exiting the app and not signing in at all – I go to the web version instead . . . which has its own issue that I don’t quite understand (next point).

Possible solution: this whole thing needs to be reworked, (and hopefully the points I’ve written provide some guidance) . . . and maybe even removed entirely.

Two factor always on desktop. Pushing you to mobile

This is relatively new. New since I opened my account, in fact. Two-factor sign-on is required every time when signing in on the web. I like two-factor identification or security or whatever you want to call it, but set it up like Google and others do. Don’t require it every single time.

I plan to log in on the web quite often. I find it nice to use the web version while planning finances and logging into my other accounts to check payments, etc. But two-factor every time? Secure, sure . . . but not one of my many financial or other accounts require this. And many of those accounts contain very sensitive information.

Possible solution: simply don’t require this every time. Is this necessary for securing my account? Is there another way?

Update: this is no longer required. Wahoo!

Red flag for business related transaction, yet a bunch of business categories

I got a flat tire on my car. I paid for a ride to get where I needed to go. I forgot that I had my business credit card saved in the app I used. So I accidentally paid for the ride with my business credit card instead of my personal credit card. Whoops.

So I added my business account as a recipient for Simple transfers, and transferred the < $15 from my Simple account to my business account to correct my mistake.

That transaction was flagged and I received a message from Simple reminding me that my Simple account could not be used for any business transactions, per the account agreement, and that doing so could result in my account being closed.

Okay, a little odd, but okay. Hopefully that will never happen again. And if it does, I’ll send a check instead of making a transfer and that shouldn’t get flagged. That is a work-around that should work.

But the real odd thing is that Simple gives me a bunch of business categories by default. These categories are the ones used to categorize transactions. There are five business categories listed under the “Business” category group:

  1. Business Clothing
  2. Business Services
  3. Business Supplies
  4. Meals
  5. Travel

So we have to be very careful not to use our Simple account for any business transactions, yet there are 5 categories specifically for business expenses? I don’t get it.

Possible solution: I’m not sure how to fix the flagging issue. I know it is part of my agreement with Simple to not use my personal account for business transactions, and I plan to keep that agreement (this time was an accident due to the saved CC). And I can see why this helps Simple keep their agreement as a financial institution to not allow personal accounts be used as business accounts (since there are different rules that govern each). But it seems to me that all the business categories should be removed.

Defaults to personal account, even if handling finances primarily through shared account

Not everyone manages their finances the same, and that’s fine. The way my wife and I have chosen to manage our finances is through a shared account. So virtually all transactions will be going through our shared account.

We each have our own log in, and when we log in we are greeted with the details of our personal account, then we have to select “Switch accounts” and switch to our shared account. Not a huge deal, I know, but would be nice to have the option of choosing our shared account as the account shown by default when I log in.

Possible solution: give the option in settings to set shared account or personal account as default account when logging in.

Update: this is now possible in account settings. Wahoo!

screenshot of Simple finance account, set default account


I recognize how incredible difficult it is to build great software and also how many great things the Simple team has done with their product. So thanks to the Simple team for all they’ve done and I look forward to the improvements to come.