Should I launch an external website, or use a subfolder within my personal domain?

This is a post about figuring out where to blog, where to post information, and when to use an external domain vs. a subfolder within my personal domain, bradymower.com

I’ve been struggling for a while to figure out what I should do with my website work. (I call it website work because it consists of WordPress consulting, brand consulting, design, working with Shopify and Squarespace, maintenance, and setting up external services like Mailchimp and PhotoShelter, and a slew of things in between.) I wonder if I should launch a separate domain for my website work or just keep it within bradymower.com as I have been doing for several years now.

I’d like to write more. Well, put more accurately, I’d like to blog more. But sometimes I am hesitant to publish what I write because I worry its not SEO worthy enough, or will be out of context for my clients, or a bunch of other things. I’ve already spent a lot of time working out when a post belongs on my personal, password protected blog and when it belongs on this site. For the most part, it works to post family updates and family-related-thoughts on my personal, password protected blog and everything else on this site, but I still struggle to know where a few posts belong. The random, quick thought type posts.

Now I’m wanting to write about virtual reality, freelancing, technology, Tesla cars, and life, and I sometimes wonder if I ought to launch an external domain for that type of stuff. I recently launched a site where I write about virtual reality called VTRAV, inspired by Swiss Miss, and that has been nice, but even there I wonder if I should just create a bradymower.com/virtualreality subdomain and filter all posts in the “virtual reality” category to appear there.

Ah the decisions. All of which seem to be causing me to blog less – which I don’t like.

So I’m trying to figure that out.

Then there are posts like this . . . a random, quick, and not-that-interesting-to-most post that I wonder if I should even post on my blog or not. Where does it belong?

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1 Comment

  1. Hey Brady great question. I would break it down to what is the purpose of the blog and what do you want to get out of it? I would recommend separate blogs. Keep all of your “website work” content in a subfolder under bradymower.com and the personal and technology related stuff on there own domains. This will help build the bradymower.com brand as one that helps businesses get online and organize their digital efforts. The personal and technology related posts are more interest related and not as business focused. Keeping blogs on related topics can also help build your domain authority which can help rankings on the search results. However, don’t spread yourself too thin. There are bloggers that start 5 or 6+ blogs and they don’t really turn into anything great. Whereas if they would have focused their efforts on one or two they could have created some great content that would have made them good blogs.

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